Marcus Luer, CEO and Founder, Total Sports Asia, talks in the first part about the business of sports marketing and management in terms of its financials, shareholdings, staff strength, intellectual property and value. He also spends a little time talking about what Malaysia needs to do to create world-class athletes.
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.
TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.
Total Sports TV is TSA’s online platform (www.totalsports.tv) that enables rightsholders to fully commercialize all unsold internet rights by offering the content directly to sports fans