Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…
Category: 2019
Father of Olympic Branding Part 1
Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…
From Poacher to Premier League Gate Keeper
Marcus Luer interviews Phil Lines, the man best known for taking the Premier League Media rights globally to new heights in the early 2000. Phil started his illustrious career as a Journalist before spending time at ISL and Formula One and then later at the BBC and ITV in the UK. Phil set up the world’s first…
Donald Dell, A Living Legend Sharing His Secrets
In our first podcast episode, Marcus Luer interviews Donald Dell, a living legend in the sports industry. Many considering Donald as one of the founding fathers of the sports marketing and sports agent business together with IMG’s Mark McCormack.
The Sports Entrepreneurs Podcast by Marcus Luer Goes LIVE
The Sports Entrepreneurs Podcast is a series of interviews and discussions about the business of sports. Marcus drills deep into the commercial side of sports from athlete management, media rights to sponsorships and events. As an industry, sport is being disrupted as much as any other industry and we are taking a good hard look…