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Category: TSA
SportBusiness – Marcus Luer, Sport must engage with governments in order to get the show back on the road
So if you are major sports property with ambitions to restart your events any time soon, you should be in close touch with your government. This could be at local, regional or national level, or even all three. At the very least, you should be speaking to your national Ministry of Sports, or the equivalent…
Press Release: Johor Announces Sports Masterplan 2030
21 February 2020, Johor Bahru : The Johor State Government, through Sports Johor Sdn. Bhd. (a subsidiary of Kumpulan Prasarana Rakyat Johor Sdn. Bhd.) announces the development of a Sports Masterplan 2030 for the State, covering sports development over the next 10 years. Key beneficiaries will be the people of Johor, athletes in the State,…
Father of Olympic Branding Part 2
Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…
Father of Olympic Branding Part 1
Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…