Marcus Luer interviews Phil Lines, the man best known for taking the Premier League Media rights globally to new heights in the early 2000.
Phil started his illustrious career as a Journalist before spending time at ISL and Formula One and then later at the BBC and ITV in the UK.
Phil set up the world’s first sports news television agency which indirectly landed him the job at the Premier League. Working directly with Richard Scudamore, the Chairman, Phil grew the rights fees for the League globally from £60 million to over £500 million per season. After the EPL, Phil spent time at major agencies from CAA to Lagadere before starting his own Consultancy firm, Nootka in 2014.
About Marcus Luer
Marcus Luer is the Group CEO of TSA (Total Sports Asia) Asia’s leading global sports marketing agency which he founded 22 years ago in Kuala Lumpur, Malaysia. He is a sought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia and regularly presents at major global sports conferences (Sports Pro Summit, Sportel Monaco, etc) and has been featured in international newspapers and industry magazines.
Sports Business International (SBI) magazine voted him into the “SBI 200 Team” in 2014, comprising of the most influential leaders in the industry over the past 22 years and he is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world.
For more info please log on to marcusluer.com
TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com