Total Sports Asia is seeking to educate and increase awareness on the power of sports marketing. Asia’s leading sports marketing agency recently acquired brand new research materials which were commissioned by a top Research agency who works with Fortune 500 companies.
This world class data can also be previewed at our exclusive Sponsorship and Marketing Workshop for which slides of our keynotes speakers have been attached.
The workshop will feature presentations from Total Sports Asia Group, CEO Marcus Luer and Sales and Business Development Vice President, James White.
In addition Total Sports Asia will also have guest speakers from various research agencies such as Repucom and Sport & Markt with current market updates.
TSA will be using this 100 slide power point presentation to educate our audience on the power of sports marketing.
Here are some excerpts from our study:-
Consumers will buy any brand when not emotionally attached, and most industries struggle with brand differentiation
Research shows that football and badminton are the most popular sports watched on television in Malaysia. Badminton in the Beijing Olympics was one of Malaysia’s top 10 most watched TV programs.
The favorite sports, and the percentage of Malaysians interested:
59% in Football
40% in Badminton
39% in Formula 1
39% in Athletics and Gymnastics
When a brand has a positive association another brand can be paired with it and benefit.
We see corporate brands as the perfect audience for our sports marketing workshops. These workshops are of an exclusive nature with small groups numbering no more than 35 people. The next workshop will be held in Jakarta, Indonesia on September the 22nd 2010.
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients.
For more information please visit www.totalsportsasia.com