Kuala Lumpur, 2 November 2016 – TSA (Total Sports Asia), Asia’s global leader in sports content and branding solutions, announced the appointment of Ed Sanderson as its new Vice President, Business Development based in TSA’s Kuala Lumpur office.
Ed is a Sports, Venues and Events specialist with 15 years’ experience in the field across a variety of high profile public facilities and events in Australia and internationally.
Ed’s international experience encompasses working on the London Olympics and 3 years in Macau on the opening of the Venetian Macau Resort Hotel including a state of the art 15,000 seat Arena. His background in Australia includes significant commercial experience including being the Venue Manager during the USD$600m refurbishment of the 50,000 seat Adelaide Oval (Australia’s most modern stadium) and most recently leading Sport and Recreation activity across Australia’s premier urban park, Centennial Park servicing in excess of 400 sporting clubs and organisations across 120 different facilities.
Upon commencing with TSA Ed said: “I am joining TSA at an exciting time and am thrilled with the opportunity Marcus Luer and the TSA team have presented me. I look forward to working closely with existing and prospective clients ensuring we continue to provide industry best practice across the region. The Kuala Lumpur Sports City project is a significant priority for the TSA team and l’m looking forward to working with our stakeholders and ensuring the precinct delivers world class Venues, Sports & Entertainment”.
TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com