Total Sports Asia, one of the continent’s leading sponsorship and marketing agencies, will assist the Malaysian-financed Lotus F1 Team with its sponsorship acquisition. The news was broken by the company’s founder Marcus Luer on his Twitter site. He tweeted: “We agreed to work with the new Lotus F1 team on sponsorship sales. Exciting times ahead…
Badminton World Federation (BWF) has signed a one-year contract extension with IEC in Sports (IEC) and Total Sports Asia (TSA) for all BWF broadcast media rights for the three Major BWF Badminton Events. These are the Thomas & Uber Cup in Kuala Lumpur from May 9-16, the World Championships from Aug 23-29 in Paris and…
The Professional Squash Association (PSA) and Total Sports Asia (TSA) have joined forces in a comprehensive multi-year arrangement after a lengthy tender and negotiations process. TSA, a leading international sports marketing agency, signed with the PSA to produce and distribute the Professional Men’s Squash Tour worldwide starting with the 2010 edition. Sunset & Vine (S+V)…
Marcus Luer, CEO and Founder, Total Sports Asia, talks in the first part about the business of sports marketing and management in terms of its financials, shareholdings, staff strength, intellectual property and value. He also spends a little time talking about what Malaysia needs to do to create world-class athletes. BFM 89.9 : The Business…
This extraordinary man visionary works will come to live for the first time in Malaysia. From life-size replicated inventions like the helicopter to a 3m copy of the Mona Lisa Tickets are going to be on sale soon at the National Science Centre in Mont Kiara. Tickets are going to be on sale soon…