Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…
Tag: Michael Payne
Father of Olympic Branding Part 1
Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…