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Tag: Michael Payne

Father of Olympic Branding Part 2

Posted on December 3, 2019December 3, 2019 by admin

Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…

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Father of Olympic Branding Part 1

Posted on November 21, 2019December 3, 2019 by admin

Michael Payne has been at the forefront of the sports marketing industry nearly forty years. Michael Payne has been at the forefront of the sports marketing industry nearly forty years – having led the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004 as the IOC’s first ever Marketing…

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