Kuala Lumpur – Wednesday, 9th February 2011 , “TSA’s broadcast production unit goes global and hits new content output high”.
The agency was kept on its toes overseeing the simultaneous production and delivery of five live events across its core sports of Badminton (BWF Super Series), Table Tennis (ITTF Pro Tour) and Squash (PSA World Tour) with the BWF Super Series events in Kuala Lumpur the Proton Malaysian Open and in Seoul with the Victor Korea Open. In addition, TSA delivered the ITTF’s Pro Tour Slovenian Open and the English Open from Sheffield while simultaneously delivering the PSA Tournament of Champions from New York.
The month of January brought a significant new milestone for Total Sports Asia (TSA) in the area of broadcast production.
In total, TSA produced over 66 hours of Live coverage from these five events held over thirteen actual days and the signals were delivered to 21 different clients around the world with total reach of homes for BWF of 255 million, ITTF 390 million and PSA of 114 million.
Marcus Luer, Group CEO TSA said: “Being involved in production, satellite coordination and distribution of three major racket sport Tours around the world is a great achievement for our production team and the company as a whole. There is a clear focus and plenty of synergy across these sports for us and we will continue to build on this platform.
Luer added: “The first month alone has already taken us into three different continents and by the end of the year we would have delivered content from every corner of the world to the rest of the world. “
The next events on TSA’s Production calendar in February are the ITTF Pro Tour events in Qatar and Kuwait, the PSA North American Open from Virginia, USA and the BWF Yonex All England Open from London.
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients.
For more information please visit www.totalsportsasia.com