Kuala Lumpur, Malaysia Monday August 2, Total Sports Asia and the Saudi Professional League signed a five year agreement for the production and worldwide distribution of an exclusive television magazine program.
Total Sports Asia will assist the Saudi Professional League to be more visible firstly in the AFC region as one of Asia’s top football leagues. The program will be geared to showcase the exciting SPL action outside Saudi Arabia and the Middle East leading to increased awareness of the SPL, its clubs, players and officials.
Highlights of the program will include up-to-date information on the league and results as well as match highlights, spectacular goals, features on specific clubs, their history and future plans, interviews with players, officials and much more.
“The format will be attention-grabbing with an abundance of League action, interviews and behind the scenes footage. We want to showcase the great quality of the product to a wider audience,” elaborated Total Sports Asia CEO, Marcus Luer.
SPL CEO Mohammed A. Alnowaiser said that the show provides a good platform for the SPL to showcase the new league presentation and the end result of a building process that has been undertaken by Saudi Football over the past few years.
“This program will have a substantial variety of content presented in a punchy, exciting and interactive way which should emphasize the quality of the SPL,” said Alnowaiser.
The SPL magazine program follows in the footsteps of other major leagues in Asia who have produced similar formats such as the J-League and are growing in popularity outside of their countries due to the quality of players and expatriates interested to view their home club matches.
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions.
For more information please visit www.totalsportsasia.com
About Saudi Premier League
The Saudi Professional League is the main football competition in Saudi Arabia. The first competition was held in 1976/77. Al-Hilal is the current title holder winning in 2010 and holds the best record in the competition, winning it 12 times. The league is also known by some as the Zain Saudi League, named after the sponsor Zain telecom.