The International Table Tennis Federation and Total Sports Asia have agreed on a multi-year and multi facet global partnership. The deal encompasses TSA gradually taking over the global distribution of Media rights for all ITTF events over the next six years as well as the sponsorship rights of the ITTF Pro Tour events.
TSA will work closely with TMS International, which is ITTF’s long-serving agency and will take over a number of rights and new responsibilities over the next six years. The deal will provide ITTF with a solid financial base and additional resources from one of the leading agencies around the world with a core focus in Asia.
ITTF President Adham Sharara commented: “We look forward to the development of table tennis around the world and to see our events receive maximum exposure on TV screens. We are also confident that we can deliver a very high ratio of value for money to all the sponsors that will join our alliance.”
Marcus Luer, Group CEO of TSA said, “We are extremely delighted to team up with the ITTF as the partnership is a perfect match and reflects the core of our business philosophy and strategy. Firstly, Table Tennis is an Olympic sport and its strong appeal in China, Korea, Japan and Singapore makes it a perfect match for TSA. Second we know racket sports very well and Table Tennis compliments our line up of the BWF Super Series (Badminton), PSA Pro Tour (Squash) and US Open (Tennis) rights. Third, our core business has always been about Media rights and sponsorship and now we are able to demonstrate our skills across a new sport. We have been working on the right solution and entry point into the sport with the ITTF and TMS for almost a year now and I’m very pleased to see it come to fruition.
We have research that shows Table Tennis has the highest interest level of all sports in China (with 76% of the population), close to 60% play the sport and almost 50% watch it on TV in China which translates into hundreds of millions of people in China alone. We look forward to taking the game to new heights across the world based on the strength in its core market and the appeal of China as the second largest economy in the world. Any company looking to develop a China link and targeting the growing Chinese consumer base has to look at Table Tennis as a vehicle. That’s where the ITTF Pro Tour is the perfect platform,” emphasized Luer.
TSA will be representing the ITTF worldwide media rights for the first time at the upcoming Sportel Monaco from the 11th to the 14th of October.
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients.
For more information please visit www.totalsportsasia.com