Motegi, Japan – Total Sports Asia K.K. (TSA) has been appointed by Dorna Sports S.L. (Dorna Sports) to represent the licensing of MotoGP on a non-exclusive basis in Japan. Dorna Sports S.L., rights holder of FIM Road Racing World Championship Grand Prix also known as MotoGP, and TSA announced at the Polini Grand Prix of Japan in Motegi, Japan that they have signed a non-exclusive agency agreement whereby TSA will assist Dorna Sports in exploiting the licensing of the MotoGP brand in Japan.
Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia said, “We have worked with Dorna Sports on the distribution of their mobile content in various territories in Asia and are pleased to extend this partnership to licensing in Japan. MotoGP has proven itself to be one of the strongest brands in the motorsports industry and one that has a loyal following in Japan. We are delighted to be working on this exciting opportunity with Dorna Sports, who have always exhibited a high level of professionalism and integrity, to further grow the MotoGP brand in Japan.”
Pau Serracanta, Dorna Sports Managing Director, commented, “We are very pleased to have reached this agreement with Total Sports Asia, who will assist us in the promotion of MotoGP’s profile in Japan, which is a key territory for us. We currently have 45 official product licenses globally, with partners licensed to promote more than 700 official MotoGP products and we look forward to adding to those figures with Total Sports Asia.”
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of nearly 100 sports marketing experts and seven offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Bangkok, Mumbai and Delhi. Its main business is media rights distribution, TV production, sponsorship, events management and consulting. TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and many more. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA’s integrated marketing approach has seen it win significant consulting accounts in Asia. For more information, please visit www.totalsportsasia.com
MotoGP is the world’s premier motorcycling championship, with a season of 17 Grands Prix in 14 countries, across four continents, bringing together the world’s top motorcycle manufacturers and an elite crop of riders from every corner of the globe. The sport is a spectacular show, featuring the most technologically advanced, high-speed racing machinery being ridden by the most fearless and skilful riders on the planet.
About Dorna Sports
Dorna Sports was established in 1988 as an international sports management and marketing company. Headquarters are in Madrid, with offices in Barcelona, London and Tokyo and over 150 dedicated staff. The company is owned by Bridgepoint Capital and its management. Dorna has been the exclusive holder of the commercial and television rights relating to the FIM Road Racing World Championship Grand Prix (MotoGP) since 1992.
Dorna’s focus involves a 360ｰ event management philosophy with direct involvement in all areas of the MotoGP World Championship: sporting (Relations with the FIM – the championship’s rights owners, local promoters, supervision of technical rules and relations with manufacturers and teams), media (TV production, TV coverage rights and all communications issues of the Championship) and commercial (commercial, licensing and corporate hospitality rights).
Dorna also has involvement in other top motorcycling events such as the Spanish National Championship (CEV).
MotoGP™ and ⓒ 2008 Dorna Sports, S.L. MotoGP and related logos, characters, names and distinctive likenesses thereof are the exclusive property of Dorna Sports S.L. and/or their respective owners. Used under license. All rights reserved.
For further information about MotoGP please click through to www.motogp.com