In its 27th edition, the Penang Bridge International Marathon will see its first ever Title Sponsor with Allianz Malaysia. A memorandum of understanding was signed between the organizing committee and one of the world’s leading insurance companies in Kuala Lumpur, Malaysia, on August 18.
The 1-year partnership was brokered by Total Sports Asia – Asia’s global leader in sports content and branding solutions.
An estimated 30,000 local and international marathon enthusiasts will be flooding Malaysia’s longest and busiest bridge, the iconic Penang Bridge this year on 20th November 2011 for this unique and unforgettable run.
Since the inauguration of the Penang Bridge in 1985, the annual Penang Bridge International Marathon has become Penang’s signature event which brings runners from all over the world, be it amateur or professional to the “Pearl of the Orient”.
Jens Reisch, CEO of Allianz Malaysia Berhad, commented: “We at Allianz strongly believe that as a leading insurer in Malaysia, we need to play a part in promoting healthy living amongst Malaysians. Allianz is proud to lend its name and support to a marathon that is taking place in Malaysia for the 27th time at the landmark of Penang. We will be launching campaigns before and during the event to encourage people from all walks of the country to participate in a more active lifestyle. As a socially responsible corporation we believe advocacy and the organization of such events can make a difference in creating a better tomorrow for Malaysians.”
YB Danny Law Heng Kiang, Chairman of the Penang Bridge International Marathon and Penang State Exco for Tourism Development and Culture added: “I would like to thank Allianz for sponsoring the event this year. I am delighted that one of the world’s leading insurance companies is becoming our Title Sponsor. Their support and contribution will ensure that the Allianz Penang Bridge International Marathon 2011 will be a major success.”
“The partnership between Allianz and the Penang Bridge International Marathon is a perfect match. Both are aiming to create a healthier, better Malaysia. We will work with Allianz to create innovative sponsorship activation concepts to successfully leverage their title sponsorship and connect with their target group.” said Marcus Luer, Total Sports Asia’s Group CEO.
TSA is Asia’s global leader in Sports Content and branding solutions. For nearly 20 years TSA has been a pioneer in the sports marketing industry in Asia. TSA’s continues to lead from the front with innovative new concept, projects and events, ranging from co-founding the #1 Kickboxing League in the world (GLORY Kickboxing) to recently introducing the Reebok Spartan Race (Obstacle Course Racing) to South East Asia. TSA continues to work with many of the leading sports clubs, leagues and franchises around the world in media, sponsorship and licensing and generates new revenue streams in Asia. The partnership with PSM is a logical evolution of nearly 20 years of doing business in Malaysia and Asia.
About Allianz Malaysia
Allianz Malaysia Berhad is an investment holding company for both general and life insurance entities in Malaysia namely Allianz General Insurance Company (Malaysia) Berhad (“AGIC”) and Bright Mission Berhad (formerly known as Commerce Assurance Berhad)”BMB” for the general insurance arm and Allianz Life Insurance Malaysia Berhad (“ALIM”) for life insurance arm. For more information please visit www.allianz.com.my
About Allianz Penang Bridge International Marathon
The Allianz Penang Bridge International Marathon (APBIM) is a sports event catered to serious runners as well as amateurs from both local and international grounds. Uniting thousands of marathon enthusiasts annually, the run is well known for its captivating sight of the sunrise as it reveals the panoramic view of the “Pearl of the Orient”. The event is held in five categories: Full Marathon, Half Marathon, 10K Open, 10K Junior and a 10K Fun Run. For more information please visit www.penangmarathon.gov.my