Bangalore, India, July 28, 2011 – Wipro Technologies, the Global Information Technology, Consulting, and Outsourcing Business of Wipro Limited (NYSE: WIT) has partnered with The San Francisco Marathon (TSFM) – an iconic event, for its next three editions. The strategic partnership, facilitated by Total Sports Asia, will see Wipro coming on board as the Presenting Sponsor of TSFM in 2011 before assuming Title Sponsorship rights for 2012 and 2013.
Having come into existence in 1976 to “celebrate personal accomplishments and memorable events”, The San Francisco Marathon (TSFM) has grown into one of the most iconic marathons in the USA with participants traveling from across the World to match their wits against thousands of runners. The 34th running of The San Francisco Marathon (TSFM) presented by Wipro will take place on Sunday, July 31, 2011.
Starting this year, The San Francisco Marathon is all set to become the “Tech Marathon” with prime placement in Silicon Valley and access to cutting edge technology resources including runner and spectator mapping and tracking, virtual couponing and high-tech apparel to name a few. The three-year partnership brings together the technology focused community event with the global leader in information technology, consulting and outsourcing.
Rajan Kohli, Chief Marketing Officer, Wipro Technologies said, “Wipro is happy to be associated with the San Francisco Marathon, a landmark event for the local community and the country. The SF marathon celebrates the spirit of the many entrepreneurial successes of individuals here and echoes Wipro’s ethos of giving back to the community where we do business. The “Spirit of Wipro” strongly advocates the intensity to win, so we wish all the participants luck for the historic marathon run”
Wendi Chapman, The San Francisco Marathon’s Vice President, added, “This partnership is unique and targeted as Wipro not only fits within the Marathon’s targeted technology and charitable initiatives for 2011-2013, but the companies share a passion for showcasing inspiring stories through running and supporting runners to follow their passion because it’s ‘Worth the Hurt’.”
Total Sports Asia’s group CEO Marcus Luer said, “Indian companies have been at the forefront of the IT revolution and Wipro, one of India’s top IT players, has now entered sports in the US for the first time. The San Francisco Marathon sponsorship is a strategic decision and provides Wipro with a tremendous platform to build its brand and engage with decision makers in a key US market. TSA is excited to have supported Wipro in this process and we are confident it will be a very successful partnership.”
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients.
For more information please visit www.totalsportsasia.com
About The San Francisco Marathon® presented by Wipro
Almost 25,000 runners and over 100,000 spectators are expected to turn out for 34th running of The San Francisco Marathon® (TSFM) presented by Wipro which will take place on Sunday, July 31, 2011. Known for its beautiful scenic views, TSFM is the only race that runs in the roadbed of the Golden Gate Bridge. It’s a loop course that starts at the Ferry Building, runs along the Embarcadero, over the Bridge, along the coastline, through Golden Gate Park, the Haight-Ashbury District and past AT&T Park before finishing in front of Cupid’s Arrow. TSFM is USA Track & Field certified and a Boston Marathon qualifier. Marathon events include a full marathon, two-half marathons, a progressive marathon/ 5K run and the second annual Munchkin Kids Run.
For more details, please visit: www.theSFmarathon.com
About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries.
For more information, please visit www.wipro.com