Tokyo, Japan – Total Sports Asia K.K. (TSA) announced today an extension of the television rights agreement with “Combat Channel” of Russia for Japanese sumo. The new deal will see more than 30 hours of sumo coverage from the Grand Sumo Tournaments in 2010/11 broadcast in 15 countries in the CIS and the Baltic states.
The territories within the scope of the deal include Russia, Belarus, Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgystan, Tajikistan, Latvia, Lithuania and Estonia.
“Combat Channel” is a part of a Russian holding company Red Media Group.
“Red Media Group has proven to be a terrific partner for us in this region and we see the extension of this deal to be a stamp of approval for sumo. We are pleased that sumo will continue to enjoy good coverage in the CIS and Baltic States and hope to see this continue for years to come”, said Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia.
TSA will showcase various Japanese fight sports including Sumo at MIPTV (Booth 05.09).
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions.
For more information please visit www.totalsportsasia.com